ForgeNow equips, trains, credentials and provides career placement support in the traditional tool-belt trades. Founded in 2019 this immersive, innovative program primarily helps military veterans transition from active duty into a solid, high-paying career. The founders hired Bandana Media to do a comprehensive marketing plan which included naming the company, developing the logo and brand, building the website, and overseeing an aggressive online ad campaign.
ForgeNow is rooted in the American Dream: a reliable, meaningful career based on developing important skills our country needs. Many of ForgeNow’s executive team are West Point graduates who value teamwork, discipline, and loyalty. It was important to them to build these values into their brand at every level. Bandana developed a red, white and blue look with custom “shields” that identify each of the trades they serve: HVAC, electrical, plumbing, and building maintenance.
Bandana developed a potent online recruiting effort that was averaging more than 350 queries per month after just three months. Those queries flowed directly into the company’s Recruiting & Admissions department. Our designers created student t-shirts, tool bags, notebooks and even drinking tumblers for the students. We also created events that include a monthly heart-warming graduation ceremony.
