When developers acquired 94 acres along the Brazos River in Waco, Texas they had big dreams for a spectacular mixed-use complex that marries a luxury hotel, two European style river boats, a hospitality college, and thrilling family activities like white water rafting and ropes courses. After a three-month search process they chose Bandana Media to oversee all marketing for the $1 billion project.
Bandana’s team developed the Chisolm Landing brand package including logo, brand guidelines, a website that would work in harmony with their hotel partner Wyndham, and got busy creating “the Chisholm Landing story” that was rooted in the rich history of central Texas but also forging a modern future. This included feature videos on all the artists, history makers and partners associated with the project.
Bandana Media also constructed a comprehensive three-year plan for marketing including local and regional TV ads, billboards, print, events, and online.
