Dr. Ken Cooper coined the term “aerobics” in the 1970s and started a fitness revolution. Today, his namesake fitness center and clinic in Dallas, TX has so many services it’s hard to keep track. Believing that sometimes “less is more,” the Bandana creative team proposed a corporate video with no graphics, interviews, or product descriptions at all — just beautiful imagery. The result is an inviting compelling look at a place where wellness is the center of everything.